Benefits of Tweeting

Twitter is used to share information instantly, and to connect worldwide. With hundreds of millions of users and millions of Tweets being sent each day, there is a great opportunity for businesses to reach a global audience of customers. 

 

No matter what type of business you are twitter has a number of uses. One of them is spreading Brand awareness and maintaining an online reputation. Starbucks is just one of these companies, regularly it posts about its new ideas about upcoming flavors of coffee's and their tasty new food options. It also hosts a Q&A on twitter. This is helpful because it used to discover top influences and learn more about your audience. So in short it can be an invaluable when trying expand your market. 

Another option is using twitter to gather knowledge and even take shots on the competition. One example is the tweet war that happened between Burger King and Wendy's. It all started when Wendy's twitting about it's 4 for 4 menus. 

Next Burger King decides to one up them with their new 5 for 4 deal.

To many could seem like a humorous way to throw shade at the competition. Many thought that Wendy's would respond and after a fan asked how they replied with tastier food.  Which was a clever way to retaliate.  Proof that twitter is a creative way to see how the competition is doing. So for a business twitter is an invaluable tool when building connections to customers and engaging your audience. With that in mind you can gain a network of loyal customers.